With a lack of representation in traditional media, these six women launched their own platforms to share hair-care tips and inspiration. ✨
, an online community for Asian and Pacific Islander people from across the globe to share tips and discuss the ups and downs of caring for and embracing their naturally curly hair. "We deserve so much more than to be an afterthought in demographics on other platforms," says Choung. "I just had to be brave enough to take the lead in building it."
Choung's journey to embrace her curly hair took over 10 years: She says her hair texture became curly after she began her freshman year of college. During that time she would receive conflicting messages surrounding her sudden hair texture change. But through her own journey, she has since come to see that there is power in the community. "What I've uncovered since starting my curly hair journey is that I'm not an anomaly and there's a growing community. Social media is changing this conversation tremendously."
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