These real-life Willy Wonkas are tinkering at the borders of taste

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These real-life Willy Wonkas are tinkering at the borders of taste
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London-based experimental design company Bompas & Parr have a motto of “nothing is impossible”: they’re currently mixing up fruit-flavoured house paint.

With Rob Smith, creative director at London-based design studio Bompas & Parr, that thing is an enormous pipe organ designed to play music that changes the flavour of whisky.“Yeah, so this is our flavour organ,” says Smith, glancing over his shoulder. It sits in the corner of their meeting room, returned from a world tour where an organist would play music designed to alter the taste and experience of sipping distilled liquor.

A lot of what we taste is actually what we smell, explains Smith. And smell is a primal, evocative sense. “Most of smell is memory,” he says. “Everyone has a different memory that they’ve created through the entire history of their lives – all of those associations they’ve made with the scents around them that bring you back to times and places.”

“We’re almost hyper-aware of taste and smell now,” he says. “It’s come back in a different way: it’s such a fickle, fleeting sense.” For the new installation they have created a flavoured fog which will change over time, with the base notes an apple, a celery, and a chocolate lily which is a local indigenous flower that tastes and smells like chocolate with a little more vegetal taste, says Smith.

They now have an in-house “development kitchen” which sounds like a room from Willy Wonka’s factory: “[the designer] was making some fruit-based edible paints while we were in here having a meeting – we heard the blender whirring away”.

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