POV: Thinking back to the moment the perm box girls revealed themselves 🥹❤️
The “biggest plot twist” of this all was the fact that many of the women from the perm boxes no longer rocked chemically straightened or relaxed hair. In fact, a lot of them had always been natural and used other products to achieve the glossy ringlets and pristine updos many of us tried so hard to recreate.
"Advertising and media really blind you," Shiyenn said. "I don't think it explicitly says on the box, 'This is what these girls use in their hair,' but it does give you that false hope that can make anybody think, 'If I put this product in my hair, it might look similar,’ it is unfortunate that they didn't portray a hundred percent of what is authentic.”
As we look back, it's hard not to recognise the lasting impact chemically straightening our hair at a young age had on us. These exact feelings of frustration is what fuelled the resurgence of the in the early 2010s. The movement that was deep-rooted in the rebellious act of self-love quickly grew to become a big middle finger to the unrealistic beauty standards that have long plagued women in society.
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