Thinx period underwear was supposed to be ‘non-toxic’. Now customers feel betrayed

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Thinx period underwear was supposed to be ‘non-toxic’. Now customers feel betrayed
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The company has settled a lawsuit over ‘forever chemicals’, raising the question: why is it so hard to find quality menstrual products?

An early ad for Thinx. The company launched in 2013.Brianna, a 34-year-old from Minnesota, has shopped at Thinx for a little over a year. She calls the products “game-changing” and said the underwear made her period more manageable and less noticeable. But she does not feel safe using the products now, and feels defeated having to find another go-to menstrual product when so many of them do not work for her anatomy.

When over 1.8 billion people around the world menstruate each month, why is it so hard for them to find quality period products? Chris Bobel, a professor of gender and sexuality studies at the University of Massachusetts Boston, says it has to do with menstrual stigma. As long as a device obscures the fact that a woman has her period, she may feel grateful for the coverage, not skeptical or curious about how it works.

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