As the black travel movement continues to grow, one entrepreneur has built a business educating major travel brands about diversity and inclusion.
Although most of her clients are referrals, she said having a professional website helped her set prices and show brands her worth., Lewis also recommends sharing content on LinkedIn. She finds it especially helpful for those in the travel space, as it shows who you are connected with, which can help you with credibility.
“Brands don’t necessary care that you have 10,0000 followers from California, but they do want to know that the director of tourism in Albuquerque is commenting” on your posts,” said Lewis.She believes it’s important for everyone to think about diversity. The millennial said, “next time you’re on an [influencer] trip and you notice there is no one of color or in a wheelchair or with a hijab, say something.
Lewis has noticed that when brands have diversity and inclusion departments, as well as people of color on their corporate level, that they will tend to have a great commitment to inclusive travel. She points to Hilton Hotels and Resorts and Norwegian Air as good examples. “It warms my heart when [people] come up to me and say, ‘I am so sorry this is not on my radar,’” said Lewis. “I tell them, be an advocate, be an ally.”And now, instead of asking questions from the audience, Lewis. She was just in London to speak at World Travel Market about diversity and inclusion, followed by an appearance in Latvia for the Women in Travel Summit.
“This is the only thing in life that feels right. Everything else felt forced,” said Lewis. “At then end of the day this is what makes my heartbeat.”, whether it be as a solo female traveler or founder of an adventure startup. Know a woman who is killing it in the world of travel? Send an email to actalty at gmail.com to nominate them for next month's installation of #AdventureHackingWomen.
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