In January, Gautier Coiffard quit his six-figure engineering job to open a bakery with his wife in Brooklyn, New York. The business now brings in $128,000 per month.
I Talked to 70 Parents of Highly Successful Adults—Here Are 5 Things They Always Said to Their Kids"The first croissant that he ever handed me tasted like a Pillsbury Doughboy croissant, nothing special," Ashley says."It was dense and thick ... definitely not as light and airy as it is now."
In June 2020, they posted their first menu on Facebook and Instagram. Friends and followers were immediately interested, but the income was modest: $150 per week, Ashley says."Slowly, the apartment started becoming a bakery," Ashley says."We had flour covering everything we had. We had to get a storage unit so we could put our own stuff into a storage unit ... because we needed to store baked goods and flour and sugar.
Today, the storefront features floor to ceiling windows, a chandelier and vintage furniture — as any French patisserie should.Gautier attests that the difference between his first and current croissants is practice. French ingredients help, too. Rent adds up, too: Retail space in Brooklyn averages out to $3,200 per month, according to rental listing website Storefront. Between rent and payroll for their 20 employees, the couple pays $43,423 in fixed monthly expenses, plus an additional $3,539 in monthly credit card fees.
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