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Shoppers are rushing to snap up a $39 perfume that’s been compared to the high-end luxury Jo Malone Nectarine Blossom & Honey Cologne, which retails for $249 for 100mL. French perfumier Aerre Fragrance only launched as a brand in August 2023, but it was just weeks before it started making waves in the beauty community thanks to its perfumes — many of which are perfect dupes for high-end fragrances including Baccarat Rouge and Tom Ford.
“This scent is absolutely beautiful,” wrote one shopper. “Absolutely stunning and similar like the original scent of Jo Malone. Wow! I’m impressed!” And this isn’t the only dupe on the Aerre website can’t stop selling out of. One of it’s most popular is the Bliss Release scent, which has been compared to the high-end luxury Baccarat Rouge 540 perfume by Maison Francis Kurkdijian. Like the famous Baccarat Rouge, Bliss Release is a heady scent that lingers for hours after spraying.
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