Yola Mezcal, a Mexican company that honors the longtime tradition of mezcal production, employs solely female farmers and distillery workers.
“I’d go to the farms alone sometimes and talk to the women, eat, laugh with them,” Jimenez said. “But when I showed up with my dad, suddenly everything was serious and we could have a proper meeting. It took a couple of years to get into a rhythm.”
Jimenez also joined with two business partners, Gina Correll Aglietti and Swedish singer Lykke Li, to create Yola Mezcal. Jimenez said the company is slowly beginning to expand to Europe, where potential stockists seem equally excited about the brand. “Mezcal making is done by indigenous communities in one of the poorest places in Mexico, and they’re getting the credit they deserve,” Jimenez said. “We brought a woman who works in our factory to a fancy place in New York, and she could not stop laughing about how they had mezcal on the menu. She absolutely loved it."
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