Something up with the British Columbia logo? It's actually very clever.
Bitih Clumia? Bitih Clubia? Variations of the British Columbia logo have been cropping up on official government channels with several letters missing. Residents of the Canadian province have been intrigued, turning to social media to ask for theories about what was going on.
There have been lots of theories."I thought it was their way of saying that the logo was getting old and they want a new one, like a street sign where the letters have worn off," one person suggested. Someone thought the accounts had been hacked and vandalised to highlight holes in public services.
It turns out that's just a wild coincidence. The Ministry of Citizens' Services has clarified that the letters were removed to promote public participation in an ongoing demographic survey."The altered B.C. logo shows how gaps in services can be filled by participating in the survey," it said.It's an ingenious use of an institutional design, and it shows that logos can be used to communicate all kinds of messages that were unforeseen when they were designed.
It seems to be working already."I applaud the creativity and the cleverness to get people to bite. I’ll do your survey. Well done, Communications Team," one person wrote on . "A+ to the social media team for creating a logo that invites people to engage with you, and that you can respond with," someone else wrote.
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