This CEO sat on a toilet for 50 hours to raise funds. Now, investors are giving him $30 million (via CNBCMakeIt)
Not many people would publicize spending 50 hours on the toilet. But for Simon Griffiths, it's all in the name of business.
Griffiths is one-third of the founding team behind "Who Gives A Crap," an Australian company that aims to improve sanitation in the developing world by selling sustainable, everyday hygiene products. For every product sold – such as its flagship toilet paper made of 100% recycled materials – the company donates 50% of its profits to building toilets for those in need.
The Dream Cloth is a combination of a paper towel and sponge and is reusable. The company also has several other new products in the pipeline, according to Simon.Since then, the company has expanded into the U.S. and the U.K., opened its first European warehouse and is about to launch in Canada. It also expanded its range of products to bamboo tissues, paper towels, and a new reusable and washable towel, the Dream Cloth.
One of their objectives is to become net zero, which is when organizations eliminate more carbon emissions from the atmosphere compared to the the amount they produce.That mentality comes from being mindful when making big decisions. The company decided to relocate its factory operations from Australia to China, because shipping from China would be eight to 10 times more carbon efficient, according to Griffiths.
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