Providing mentorship at scale, Chinyelu has launched various initiatives including a #SponsHer campaign and her Sponsored & Secured Program to teach the techniques required to earn capital. To date, she has helped Black women owned businesses collectively make close to $850,000 in sponsorships.
. However, the maturity and long term sustainability of these growing ventures are highly dependent on an entrepreneur's ability to access enough capital for growth. Financial support enables women-owned companies to maximize on opportunities, hire a team and purchase resources to keep up with consumer demands. Yet finding funding is challenging and Black women face the most difficulty. Since the pandemic hit,of Black women business owners have cited raising capital as their top hurdle.
Jessica Chinyelu is a Sponsorship Strategist who knows all too well about the obstacles that hinder the progression of Black women’s businesses. After hosting her faith-based women's empowerment conference using student loan money, Chinyelu drove herself into debt to fund her dreams. It was a conversation with an attendee of the conference, Constance Cash the founder of I Am Team Natural, who opened her eyes to the possibilities of earning sponsorship money.
Now Chinyelu shares these techniques with Black women business owners. Determined to be as generous with her knowledge as Cash was with her, Chinyelu’s mission is clear: to ensure that Black women land lucrative sponsorships while highlighting to brands the power of the Black dollar and the value of cultural capital when partnering with Black women.
Here she shares her strategic approach for Black women to get unstuck from the sponsorship pitch phase to opening the doors of money-making opportunities.The game of comparison is hard to avoid when we have the ability to witness others’ wins and success every day through social media. “I think the biggest, and this is even for myself, the limiting belief that I used to have is that social media plays such a big game in this,” shared Chinyelu.
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