Neelam Ahooja was a stay-at-home mum before she starting sharing photos of her The Row collection on social media – and ultimately found herself front row at the brand’s show.
she staged with her best friend Mona in October 2020. The fact she now has an online audience of close to 80,000 is some indication of the reaction to it. For Neelam, an accountant-turned-stay-at-home mum who had amassed a vast collection of pieces from Mary-Kate and Ashley’s much-loved minimalist brand, it also signalled the start of a new career. “I’ve always loved styling myself and I have been dressing my friends for over a decade.
I knew that if I didn’t share my archive with the world, it would begin and end with me,” she tellsEven before the collector began sharing her wardrobe with thousands of people online, fashion was an integral part of her everyday life, but it’s only now that she’s making her passion her career. “I grew up in the 1970s. The town I was raised in was very narrow-minded, racist, and not very encouraging of the arts,” she says.
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