This Indigenous modeling agency is on a mission to diversify the fashion world

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This Indigenous modeling agency is on a mission to diversify the fashion world
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Supernaturals Modelling Agency works to help Indigenous models feel 'protected' and 'supported,' according to co-founder Joleen Mitton.

Supernaturals Modelling Agency is less than six months old, but the first-of-its-kind organization is already making waves. The agency works exclusively with Indigenous models to highlight Indigenous beauty and inspire others to feature them.

Co-founder Joleen Mitton said that she was inspired to start the organization after she began working with Indigenous youth in foster care in Vancouver, Canada. Mitton, a model herself, had been working in the fashion business since she was 15 years old. While she connected with Indigenous youth in her community to teach cultural lessons and life skills, she found it difficult to reach older children, until one day in 2013.

"We were losing them. We weren't keeping by teaching them how to use a Crock-Pot or write a resume," said Mitton."I had a fashion show in 2013 on Indigenous Peoples' Day and I had all these young people rush to the stage. That's how it all started. I was like, 'OK, I have something tangible here."

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