An investigation: Why do celebrities, makeup artists, and vloggers love this concealer brush so much?
Marianna Hewitt, Kim Kardashian, and Rosie Huntington-Whiteley are all fans. Photo: Courtesy of YouTube and Vogue For the last couple years, I’ve hardly been able to go online without encountering It Cosmetic’s Heavenly Luxe Complexion Perfection Brush #7.
Here’s my takeaway. Much like my beloved #227, both sides of the It Cosmetic’s Heavenly Luxe Complexion Perfecting Brush are incredibly soft, feathery, and distribute product gently and evenly onto the skin. The thicker side works, I’d say, just as well as my beauty blender for achieving a natural, seamless finish, but it distributes the product much more quickly across the face.
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