The climate emergency is a creative one. Advertising and marketing is either part of the problem or the solution. Your future creative talent and the next generation of consumers understand this better than anyone else. Will they forgive you for selling destruction?
each committing to reveal their revenue by client industry sector – including revenue from high-carbon clients.It’s a start, and I’m proud to have helped instigate it. The next steps will be harder. Thankfully, we do have a clear route to follow – and it starts with what happened in the century after Bernays smoking campaign.
Growing numbers of advertising/marketing/PR and creative agencies will commit to refuse briefs from oil, coal and gas. Not least because the very best individual creatives will withdraw their talent from destruction.
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