Borrow Samsung’s proven approach to innovation.
... [+]When was the last time you considered eliminating an element of your best-selling product or service? Or whether your products should be more localized to reach a specific market? Or how you could increase the frequency with which people buy your products? if — your product is a market leader, you can’t afford to take a passive approach to the reinvention process. That’s how complacency creeps into even the most innovative orgs and how your competitors can edge you out.
T.R.I.Z. was developed by a Russian patent examiner who reviewed 400,000 patent applications, looking for commonalties between the problems and the inventors’ methods for solving them. He realized that every invention could be traced to one of just 40 principles. What does this mean forSamsung uses it to get more value from their existing I.P., and in a single year, T.R.I.Z. led Samsung to 50 new patents and a cost savings of more than $100 million dollars. So, let’s take a peek at the T.R.I.Z.
To this end, what about targeting early adopters through an immersive VR experience? In addition to providing headsets, we could redesign theaters with swivel seating in the middle of the space so moviegoers are surrounded by a 360-degree wraparound screen. A high-tech experience like this makes the most sense for our theaters in tech hubs like San Francisco, Seattle, and Austin.
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