‘This is my life’: Russian influencers take stock after Instagram access blocked

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‘This is my life’: Russian influencers take stock after Instagram access blocked
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For many Russian businesses, the social network was a leading platform for advertising and communicating with clients

“This [Instagram] is my life, this is my soul. This is what I have been waking up to and falling asleep with for the last five years,”the fashion blogger Karina Nigay, who boasts nearly 3 million followers, through tears. “I’m in a state of resentment and nowhere near a state of acceptance.”

The move to block Instagram came as the app had emerged as one of the last platforms for Russians to voice their opposition to the invasion of Ukraine, with Russian artists, bloggers and athletes using the social network to speak out against the war. Russia had already launched an unprecedented crackdown on independent media and anti-war dissent after the country’s invasion of Ukraine.

But for many small and medium-sized Russian businesses, Instagram was also a leading platform for advertising, organising sales and communicating with clients, and the move to block the app will likely further undermine the business climate in the country. Karina Istomina: ‘Roughly half of all my income came through Instagram advertising. To be honest with you, I am absolutely devastated that I am losing my page.’Many influencers and businesses like Outlaw on Sunday were posting links to their Telegram and VKontakte channels, two Russian-founded platforms that will welcome the influx of new users.

With many Kremlin critics now moving to Telegram, experts say the messaging app might soon also be blocked or seized by the Kremlin.

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