French cosmetics giant L’Oreal unveiled a new handheld makeup applicator that aims to assist people with limited mobility or tremors to apply makeup independently.
French cosmetics giant L’Oreal unveiled a new handheld makeup applicator called HAPTA at this year’s the Consumer Electronics Show in Las Vegas, that aims to assist people with limited mobility or tremors to apply makeup independently. The device was developed in partnership with Verily, a life sciences research company within Alphabet, which is also the corporate parent of Google. “An estimated one in ten people in the US have some type of fine motor skill challenge.
The initial functionality of the device is to assist in lipstick application. While L’Oreal piloted HAPTA with its Lancôme lipstick brand at CES, Balooch said the goal is for users to ultimately be able to fit any brand of lipstick into the device and also expand usage to other makeup applications, including foundation, blush and mascara. L’Oreal expects to launch HAPTA for sales at the end of the year, with an estimated price of between $150 to $200.
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