This luxury Miami condo building is launching an NFT art collection for its owners:
announced it is launching the first-ever NFT art collection designed for Lofty condo owners. Not only will owners be gifted an original NFT with the purchase of a condo, but the building will feature a special NFT collection with digital art displayed throughout the building’s common areas.Digital art will be featured in the lobby and common spaces and will feature works from four artists, including Miami-based multidisciplinary artist Carlos Betancourt.
“Our local government has made it their mission to encourage technology companies, specifically in the crypto space, to do business here,” founder and CEO of Newgard Development Group, Harvey Hernandez, tells“Combined with Miami being home to a group of the most innovative and forward-thinking developers, it’s only natural that the two worlds converge.”
At closing, the developer plans to transfer NFT ownership to the buyer’s digital wallet. They are able to display the art within their units and share the pieces within the rotating collection in the shared spaces throughout the building. This marks the first condo building to embrace NFTs in this type of real estate transaction. Lofty’s NFT program is a collaboration with Indiewalls, a New York-based art consultancy.
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