Among the most in-demand marketing skills is SEO, according to Upwork. Those keen to dive in can take courses or get certified online.
, adding that it's"increasingly becoming more and more valuable." And employers are on the hunt for experts in the field.'You spend all this time and all this money building your site'
How does one become an expert in SEO? There are various courses and certifications available online, including from search engines like Google itself. Colleges and universities offer courses as well. These range from free to as much as $1,000 each, so do your research before signing up to make sure you're taking the best course for you.
Once you've learned the basics, the best way to build that knowledge base is by getting some on-the-ground experience. Create profiles on sites like Fiverr and Upwork and start picking up gigs on sites like ZipRecruiter, LinkedIn and Monster. The more experience you accrue, the more valuable you'll become as an expert and the more you'll ultimately be able to charge.
As long as search engines are a key way in which people find what they're looking for, the skill likely won't go away."You spend all this time and all this money building your site," says Lilani of companies' attitudes,"if nobody can find it, again, why did you do that?"
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