Here's how this chain turned its luck around. 🥪
Potbelly's Chief Development Officer Larry Strain toldthe brand is positioned for massive growth in the coming years. The goal? To grow its more than 400 restaurants across 30 states to a nationwide footprint of 2,000. And it plans on getting there thanks to a new Franchise Growth Acceleration Initiative, a massive franchising push that will add new operators to the chain's network.
in an interview."And that's something we've focused on in a big way. If there's one positive aspect of COVID, it's that it helped restaurant companies better understand the importance of digital ordering, and that's something we've taken head-on." Potbelly capitalized on having a niche in the fast-food realm. The sandwich chain was loved by customers for having a neighborhood appeal, where some locations even offered live music performances by local musicians during lunch hours. An antique-store-turned-sandwich shop, Potbelly kept a rustic interior and was slower to modernize.
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