All of its best-sellers just got that much easier to shop.
, which has been beloved by editors and dermatologists alike since its inception. Now, the famed K-beauty moisturizer just got even easier to get your hands on, as did more of the brand's powerhouse products. As of today, Belif is officially part of the Ulta family, making it more accessible to shoppers than ever before.
It's not a drill, folks: As of January 1, 2020, Belif is expanding to Ulta stores nationwide, as well as on, with some of its most popular products — 25 to be exact. Prior to this expansion, Sephora was the only major retailer where Belif was sold, so this is good news for folks who have easier access to an Ulta or prefer to shop there for their loyalty program.
, which features three best-selling products for $38. It announced the exciting news on Instagram in a post with the caption: "Jumpstart your 2020 glow by picking up this beloved set NOW in stores at @ultabeauty and online at ultabeauty.com ✨#belifxUlta."before it starts selling out. If you don't know where to start, shoot for The True Cream Aqua Bomb.
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