For younger generations, retirement planning is more about financial independence. We spoke with Taylor Price about the importance of sharing messages on retirement planning with younger generations, and how she does it on TikTok.
Taylor Price wants to teach younger generations a lesson they won’t get in school — how to achieve financial independence, set themselves up for a secure retirement and reach their financial goals.In one video, Price — who has 1.1 million followers on TikTok — breaks down active versus passive income and how to pursue financial independence. “This is something they don’t teach us in schools — at all,” she said to her followers.
Price, who is 21, founded a financial literacy website called fifecta . She also earns money from her videos, and has partnerships with Betterment and Public. Price uses social media platforms alongside TikTok, such as Instagram and Twitter, to post content as well.Sharing messages about financial literacy wasn’t what Price planned to do with her life. She initially went into pre-med but realized in her first semester it wasn’t going to work out because of health issues.
MarketWatch spoke with Price about the importance of sharing messages on retirement planning with younger generations, and how she does so in a creative manner through TikTok. The following interview was edited for clarity and length.Taylor Price: It is easy, it is relatable and emotional. Being able to express yourself using short form video is easier than writing or using a single photograph.
MW: Some would say TikTok should be the first introduction for young investors getting started on their personal finance journeys. What should they do after they see these videos?
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