The LDS Church had a global advertising campaign with the slogan “I’m a Mormon” that showed members come in all shapes, sizes and colors — that they’re not so different; they’re your friends and neighbors. So why did it end?
he discusses what he liked about it, what it did for him and the church, what he misses about it, and how a similar campaign might prove helpful today. Here are excerpts:I was serving a Chinese-speaking mission in Washington, D.C., which created some unusual circumstances for us. …One thing that was so wonderful about the “I’m a Mormon” campaign was it gave us videos and resources of people that looked like the people we were serving.
Some say the “I’m a Mormon” campaign presented a diverse and accepting community that didn’t really exist.
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