The footwear brand is bringing 'circular fashion' with it.
a NYC-based brand, says it has created the world’s “first recyclable sneaker.” Made of materials like upcycled clothing, plastic water bottles and even food waste, the brand has filled a gap in the notoriously wasteful footwear industry. The minimalistic vegan shoes have generated a lot of buzz andChloe Songer and Stuart Ahlum founded the online sneaker brand in 2018, and have since seen strong demand from the Canadian market — specifically in Vancouver, Toronto, Calgary, Montreal and Edmonton.
“When you’re done with your sneaker, you send it back to us — we’ll pay for the recycling, we’ll pay for the shipping — and we’ll shoot you a $20 credit towards your next pair,” says Songer. They call it their “” program — aimed to get consumers familiar with the concept of circularity in the fashion industry.
What is circular fashion, you may ask? Songer says it’s basically the opposite of our current linear economy model, where we “take-make-waste.” With this model, materials are collected, transformed into products, and used until they are discarded — adding to already. But the circular economy, as its name suggests, aims to generate a lifecycle for products where they aren’t put to waste after their initial purpose is fulfilled.
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