Despite its impressive start earlier this month when around 100 million people flocked to it, Threads has already lost more than half of its users.
Meta’s Threads app looks set for an uphill climb if it’s ever to take the microblogging crown from Twitter, which is currently being rebranded as X.
The CEO didn’t seem too perturbed, however, describing the fall in user numbers as “normal” and saying that he believed Threads’ base will grow as the app adds new features, which could include a desktop version and the ability to search the platform’s content.
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