Consumer group CHOICE is referring Kmart, Bunnings and The Good Guys to the Office of the Australian Information Commissioner over their use of facial recognition technology.
You probably don't know it, but you might be leaving something behind when you shop at some of Australia's largest retailers — your face.CHOICE found Kmart, Bunnings and The Good Guys refer to facial recognition in their privacy policiesConsumer data advocate Kate Bower says customers aren't aware how their face is being captured and used
CHOICE also surveyed more than 1,000 customers between March and April this year as part of their investigation. "Using facial recognition technology in this way is similar to Kmart, Bunnings or The Good Guys collecting your fingerprints or DNA every time you shop. Businesses using invasive technologies to capture their customers' sensitive biometric information is unethical and is a sure way to erode consumer trust."To create the customer "faceprint", images and video from cameras in a store are analysed.
Bunnings' chief operating officer Simon McDowell told CHOICE the technology was used to "identify persons of interest who have previously been involved in incidents of concern in our stores".
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