Is a 12-inch MacOS laptop desirable? Is there a market? Can it compete with similar Windows laptops? And can Apple fix what went wrong with its last attempt at a smaller MacBook?
First of all, is marketing. In the same way thatfills in the gap between the current Air and the two MacBook Pro laptops , a 12-inch MacBook would offer another physical size in the portfolio. Apple is no longer a plucky little upstart that needs to think carefully about the targeting of a single laptop in the wider market, Apple is a company that can and does address all the market.
For all of the benefits of an iPad or iPad Pro with a magic keyboard to act as a smaller laptop, it's a bit of a kludge. A smaller MacBook is going to be able to take on devices such as. The market has shown there is a demand, and Apple is not serving it. Secondly, it addresses the curate's egg of the entry-level 13-inch MacBook Pro. This laptop has been updated with the M2 chipset, but if you are looking for power then you are going to look at the larger MacBook Pro laptops which are better suited to deliver. If you are looking for a good all-around laptop, then the MacBook Air is more than capable thanks to running the same M2 chipset... and is slightly cheaper.
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