A new system will see the price of tickets altered based on demand
shared a statement saying:"The promoters and artist representatives determine the specific pricing for their shows.
"The biggest factor that drives pricing is supply and demand. When there are far more people who want to attend an event than there are tickets available, prices go up.” But not everyone is pleased with the new system, with fans finding they had paid more than double the advertised price after confirmation.fan has since asked for a refund from Ticketmaster, after spending £697 on two tickets that had originally been advertised as £155.
One fan wrote:"How is it even legal to use ‘dynamic pricing’ like tickets should stay the same price regardless of how many people are buying them.”
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