Spanish fashionista Blanca Lorca once swore by high heels and fitted clothes for the office, but the COVID-19 lockdown has transformed her style sense and shopping habits.
are highlighting "smart casual" trousers, shirts and dresses on their websites, alongside the lounge- and sportswear which lockdowns made ubiquitous.
Shops successfully achieving pre-pandemic sales levels the fastest are those selling casual or hybrid workwear, according to analysts and fashion retail sources in London and Madrid, where Europe's high vaccination rates have helped life recover. "Fashion has changed and after almost two years away from the workplace you feel like having new things to go back," said communications specialist Valme Pardo, laying boldly-printed dresses, ample tailored trousers and stretchy blazers on her bed at her Madrid home.Lucia Danero, a shopping adviser at El Corte Ingles in Madrid, has noticed a stream of customers looking for a refresh: but the men never ask to try on ties anymore.
Both physical and online sales at fashion behemoth Inditex were even 9% higher in August and the first week of September than pre-pandemic. "There's an urge to get 'dressed up' after spending so much time at home... but we've gotten used to being comfortable and we want... garments such as unlined blazers and jackets, wider trousers and intricate knitwear," said Ann-Sofie Johansson, Creative Advisor at H&M.
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