Tiffany & Co. Reveals New Store Design Elements for Global Rollout

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Tiffany & Co. Reveals New Store Design Elements for Global Rollout
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Tiffany & Co.'s new store design concept, with warmer and more feminine touches, sheds light on LVMH's larger plans for the jeweler.

Early store unveilings show that Tiffany’s leadership continues to put a renewed and considerable focus on archival designs by Jean Schlumberger, a French surrealist whose early 20th century works for Tiffany are playing a greater role in relaying a more whimsical brand message for the Tiffany label. Schlumberger-inspired elements, like asymmetrical holiday stars, adorn the space.

The fully realized store concept design premiered in Paris last month when Tiffany opened a shop-in-shop at Le Bon Marché. Other European locations including Barcelona, Berlin and Stockholm also unveiled new store design elements in November. Now, those same elements have been introduced in the U.S. with a full-scale renovation of Tiffany’s Boston store in the Copley Place mall, which has been in operation since 1984.

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