Social media platform TikTok lets betting company Sportsbet advertise to its users in a move experts label 'concerning'.
abc.net.au/news/tiktok-allows-sportsbet-ads-despite-gambling-ban/101616582TikTok is allowing betting company Sportsbet to advertise to its Australian users, despite having previously banned betting promotions on its platform.
But it then says: "A closed pilot for sports betting is currently in operation for one managed client who has obtained permission from TikTok via an application process." It is not immediately obvious that the videos are advertisements for gambling, other than the Sportsbet branding and "Gamble Responsibly" tagline.
Research has shown this is true for other social media platforms such as Facebook, Instagram, YouTube and Snapchat, where "And I think they're going to bring many of these harmful advertisers into the stable to test them out and see if it turns out to be a relationship that benefits Tiktok."Both Dr Carah and Professor Thomas agreed the government needed to regulate gambling advertising on social media.The federal government regulates gambling advertising on tv, radio and online streaming of sporting events but not social media.
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