TikTok is hitting the accelerator on its Spotify rival as it tests music streaming in 3 new markets
"It's the most important thing that's happened in the music industry in a long time," Jonny Kaps, cofounder and CEO of the independent label +1 Records,in May."It just allows us to build a new artist audience in a way that we've never really been able to do before."
With TikTok Music, the company can connect the dots between music discovery and audio streaming. TikTok Music users can sync their accounts directly to TikTok, making it easy to hear a song snippet and then click over to stream the full track.in March. Its CEO Daniel Ek described TikTok as a"formidable competitor" during the company's January earnings call.
TikTok's push into audio streaming isn't exactly a surprise. The company first filed an Australian trademark application for
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