TikTok Is Obsessed With Water. Experts Are Concerned Welcome to WaterTok, where the ice is loud, the vibes relentlessly positive, and the beverages zero-calorie. Story:
Spanglo says she started posting her water recipes on TikTok last year, with her mermaid water and her “unicorn” water — a mix of a pink Starbursts packet and Skinny syrup’s blue raspberry frosting flavor — racking up millions of views. Along with her general weight loss content, she now posts water recipes almost every day, most of which gets hundreds of thousands of views; after featuring her new clear cup in a recent video, the cup sold out on Amazon within two hours of the video going live.
Lampert, however, has concerns about WaterTok, particularly since much of the content is marketed with the hashtag. Though she says it will likely prove harmless for the majority of those who encounter it, for people who are vulnerable to developing disordered eating habits, “it can very easily be a way for people to feel like they are ingesting food and adequate nourishment when thy are not,” she says.
“Anything that is egging us on to drink water to lose weight has the potential to take us out of being balanced and thoughtful in our pursuit of health, to doing things that become dangerous,” she says. Though there is a clear distinction between trying to stay well-hydrated and overconsumption of water to the point of risking one’s health, Oliver-Pyatt cautions that using water as a weight loss tool makes it easier for people to lose sight of that distinction.
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