TikTok is revamping its community guidelines ahead of a potential US ban
in the United States, the company is again trying to increase transparency around how it operates. TikTok revealed an updated set of community guidelines, the sweeping set of rules that dictates what creators are allowed to post on its platform. The changes come just days ahead of CEO Shou Zi Chew’s
Congressional appearance, where he will be grilled about allegations TikTok is a threat to national security.to fend off these claims, and has recently made efforts to demystify its algorithm, policies and moderation practices. Likewise, the newly updated community guidelines, set to take effect next month, contain more details about the platform’s rules and how it enforces them.
Though TikTok calls it “the most comprehensive updates to our Community Guidelines to date,” many of the actual changes are tweaks to existing policies rather than completely new or rewritten guidelines. One notable exception is that the new guidelines include an entire section dedicated to AI-generated and “synthetic media.
“Synthetic media or manipulated [media] that shows realistic scenes must be clearly disclosed,” the new guidelines state, “This can be done through the use of a sticker or caption, such as ‘synthetic,’ ‘fake,’ ‘not real,’ or ‘altered.’” The rules also note that synthetic media of “any real private figure” is prohibited and that AI generated content showing public figures, like a celebrity, cannot be used for political or commercial endorsements.
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