TikTok is by far the best platform for brand engagement, new data shows. Here were 3 other key takeaways from the 136-page report.
TikTok is the most successful platform for brand engagement, data shows.This story is available exclusively to Insider subscribers.A new report from analytics firm Rival IQ breaks down social-media engagement in 2022 by industry.Here are three key takeaways for brands across TikTok, Instagram, Facebook, and Twitter.
TikTok's median engagement rate in 2022 was the highest among the major platforms in the study at 5.69%, compared to 0.06% on Facebook, 0.47% on Instagram, and 0.035% on Twitter. limit the resources put toward social-media marketing, brands should focus on the platforms where they'll get the highest returns on their efforts. Right now, that platform is TikTok.
"I think it's really easy to focus on the big drop on Instagram, but it is still miles ahead of Facebook and Twitter," Feehan said. These schools also know to employ the young adults around them to help with their social-media presence.
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