TikTok is more popular than ever in the US.
In a few short years, TikTok has grown into one of the fastest-growing social networks in the world — and with the 2022 midterm election cycle heating up, the app is now preparing to take on the maddening problem of election misinformation., TikTok’s head of US safety, Eric Han, outlined how the company plans to combat the threat of harmful misinformation.
While TikTok banned paid political advertising in 2019, Han said the platform is expanding the policy to prohibit paid influencer content. Throughout the 2020 election cycle, campaign and political groups, including the Biden-Harris campaign, collaborated with influencers across platforms to reach voters who were spending more time online as a result of the coronavirus pandemic.
“TikTok does not allow paid political ads, and that includes content influencers are paid to create,” Han said in the Wednesday blog post., the Mozilla Foundation found that political influencers on TikTok continued to post partisan ads in brand-like sponsorships with political groups, despite the ban.
TikTok only began to gain traction in the United States at the height of the 2018 midterms cycle with its $1 billionthat August. The app continued to grow in popularity throughout the 2020 presidential election but has only recently become a social media staple leading Facebook, Instagram, and Twitter in Apple’s App Store charts as of publication.
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