Influencers have become an instrumental part of e-commerce. Viewers are cool with that, as long as they feel the creators are being honest.
But Nougueira’s fans and other members of the online beauty community had a lot to say, after noticing that something in the video didn’t add up. More specifically, they saw what appeared to be extra lashes added to Nogueira’s top eyelid. The video’s comments are filled with viewers asking if Nougueria added extensions or small “wispies” , which Nogueria denied in several now-deleted comments.
“Mikayala I’ve watched you for a long time now, ” reads a comment that has been liked 23,000 times. “Please don’t insult our intelligence like this…”Another asks “Are you lashlighting us rn?” Nogueira has not responded to the controversy since posting the video and neither she nor the L’Oréal Group responded to‘s requests for comment. Many additional comments ask whether Nogueira was paid for the post, which would require disclosure according to rules set by the Federal Trade Commission. The FTC’s Truth In Advertising policies also mean Nogueira could potentially be fined if they find she was dishonest in a paid advertisement.
, who have said Nogueira’s video could make people doubt the authenticity of their favorite creators.
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