TikTok’s latest deal could mean its videos are coming to waiting room TVs near you

You might even see it on TVs at the gym or in restaurants.

, a startup that drums up the content to ambiently play in the background when you’re eating at a restaurant, lounging in a hotel, or sitting in a waiting room.

Atmosphere already delivers content to places like Taco Bell, Texas Roadhouse, Burger King, and even Meineke, letting clients choose from a number of “channels” that suit different environments. And now,Atmosphere essentially repurposes the videos it gathers, whether it’s from YouTube or TikToksays that Atmosphere essentially repurposes the videos it gathers, whether it’s from YouTube or TikTok.

The lack of audio means you won’t be able to hear the trendy jingles you typically hear on a TikTok video . As for how the creators behind the videos get compensated,notes that Atmosphere gets creators’ permission and works out a deal — it even gets some of its content for free, as the company essentially promotes creators by playing their videos in public areas..

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