The parent company of TikTok, ByteDance, has introduced a new app: Lemon8. The photo-based app that resembles a mixture of Instagram and Pinterest is likely to face some of the same scrutiny as TikTok. Here’s what to know:
Similar to TikTok and other social media sites, Lemon8 collects user data, such as IP address, browsing history, device identifiers and other information.
It was introduced in the U.S. in February with little fanfare, but all that changed when media organizations started paying closer attention and some TikTok influencers began promoting it. It also remains to be seen if the app will take off more organically or flop. The last five years have been littered with social media platforms that got a lot of hype, only to vanish in the end, said Brendan Gahan, partner and chief social officer at the creative agency Mekanism. He pointed to examples like BeReal and Clubhouse, which garnered a lot of attention in the past two years before users turned their attention elsewhere.
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