Creators with at least 100,000 followers will be able to participate in TikTok Pulse, the newly launched ad program.
is launching an ad program that will allow marketers to buy ad spots on the top four percent of videos on the short-form video platform and allow select creators to receive a cut of the revenue, the company said on Wednesday at its NewFronts presentation in New York.
Creators with at least 100,000 followers on TikTok will be allowed to participate in the ad program, called TikTok Pulse, but it’s not immediately clear what the revenue share will look like. Marketers, meanwhile, will be able to purchase ads next to top videos across 12 categories including beauty and fashion, cooking and gaming.iewer engagement, video views and “creator engagement signals,” executives said at TikTok’s NewFronts presentation.
Though details are scarce, the ad revenue share feature would be the first for TikTok, despite being the launching pad for a number of top creators and trends. Currently, creators are able to receive some payments from TikTok via the platform’s $1 billion creator fund, but they have not received other opportunities to receive a cut from the ads run on users’ For You pages.
“The future of brands connecting with people is really reaching out where they are hyper engaged and with the content they’re passionate about,” added Jiayi “Ray” Cao, TikTok’s managing director and global head of product strategy and operations.
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TikTok Will Share Ad Revenue With Some CreatorsI'm a breaking news reporter focusing on arts and entertainment. I previously worked as a features reporter at the New York Post, where I covered pop culture, and at the Boston Globe and Boston.com I graduated from Emerson College in 2017 with a degree in journalism. Follow me on Twitter MarisaDellatto or reach out at mdellattoforbes.com.
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