TikTok users in Europe will soon be able to opt out of its powerful content-selection algorithm as the app prepares to comply with the EU's new Digital Services Act.
TikTok users in Europe will soon be able to opt out of its powerful content-selection algorithm as the app prepares to comply with the European Union’s new Digital Services Act .in a post published on Friday.
Instead, European users will be able to see recommended “For You” videos that don’t rely on tracking their online activity. “We will soon be giving our European community another way to discover content on TikTok by allowing them to turn off personalization,” the company writes. TikTok’s latest changes relate to new DSA rules that require very large online platforms to allow their users to opt out of receiving personalized content — which relies on tracking and profiling user activity.
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