CANNES — More or less the only thing that hasn’t changed in Avril Blondelot’s MipJunior presentation of Kids Audience Successes Around the Globe was Blondelot herself. As well as, which she …
As well as, which she began by reporting, that “Alvin and the Chipmunks,” “SpongeBob SquarePants” and “Miraculous Ladybug” – in that order – still dominate the rankings for the top three programs watched by children in Europe.
The rebranding also underscores vertiginous change in content markets. One case in point, said Blondelot. Over the first six months of 2019, half of 2019, 18 new launches figured in the top 20 best-performing programs in Europe’s Big Five territories of France, U.K. Germany, Italy and Spain, according to Glance’sYet trends there are among such dynamism, Blondelot insisted.
Kids area slo warming to the same franchises they’re parents watch. Fox may serve up “MasterChef Junior,” but the phenomenon of kids take adults roles is far broader. In the two minute episodes of TV Brasil’s “Ta na Hora de Brincar,” from Framme Produções, it’s kids, abetted by a wizard narrator and a clown, who travel to the Brazilian outdoors, around the country, teaching viewers traditional games and their meaning, whether hopscotch or hide and seek, Blondelot said.
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