Timex promotes a new $140 analog watch (which has sold out) by taking a shot at the Apple Watch.
and focused on carrier and department store sales.
Eventually, the wearable became known for its health-related features that no doubt helped to drive sales. Now, the Apple Watch is the most popular watch on the planet. That's right, the Apple Watch outsells every other watch on Earth and that includes your famous luxury brands like Rolex, other more downscale brands like Seiko, affordable brands like Casio, and of course, mid-to-low-end brands like Timex.
Timex has been around since 1854 and has thus seen plenty of trends in the wristwatch market over the last 168 years. But we'd venture to guess that nothing has impacted the company more than the smartwatch, especially the Apple Watch. According to , Timex decided to take on Apple and its timepiece on a billboard in New York City that promotes its new $140 analog watch which was developed in partnership with a Brooklyn clothing company called Adsum.Even though this watch is sold out, Timex continues to have its billboard passing along the message that it wants Apple Watch users to read."Know the time without seeing you have 1,249 unanswered emails," the copy says on the sign.
Yeah, there is some hypocrisy involved with the billboard. Timex does have its own line of smartwatches and guess what? They pass along notifications. In fact, the Timex website notes that its smartwatch"Plays nice with your phone" and adds that"Over a hundred years of watchmaking has taught us that your watch becomes part of your soul.
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