By seeing differently, we can end up seeing what no one else has yet seen. This is how the future is built.
. Excellent advice, obviously, to all creators, innovators, and entrepreneurs.
Two brilliant entrepreneurs who looked at things differently. Whether through a microscope or a zoom lens, and whether literally or metaphorically, they took the key step of looking at the familiar in an unfamiliar way. The great French mathematician Blaise Pascal said: “Small minds are concerned with the extraordinary, great minds with the ordinary.” It seems he had in mind something similar: Look at what is right in front of us, but look in a way that escapes most people.
The examples of these great artists give everyone — entrepreneurs included — some tips on how to stop seeing the world in the familiar way and start seeing it in unfamiliar and generative ways. When we look at the world, we should not just, but examine with a deliberately different perspective. Not just name what is around us, but come up with new names. Not just consider the whole, but break things up into pieces.
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