When networking, women and people in racial and ethnic minority groups can benefit from calling out their identity
A friend recently spent several weeks cold-e-mailing business school alumni who had built successful ventures. Rosa is a woman of color and an aspiring entrepreneur, and she planned to apply to business school herself. She hoped to build her network or at least get some useful advice.
But our recent research suggests the opposite is often true. We have found that explicitly mentioning your underrepresented identity when seeking career help can be beneficial. Things got more interesting when we analyzed responses to messages from women and racial or ethnic minority group members. When female or minority senders explicitly mentioned their identities, they were just more than 24 percent more likely to receive a response, compared with e-mails that had the same signature but did not mention identities.
Why is it so important to mention that you’re “a woman in STEM” or “a Black man pursuing a law degree”? Our research suggests that drawing attention to your marginalized identity or minority status reminds people on the receiving end of your message that bias could influence their decision-making. That reminder, in turn, may motivate them to monitor their own reaction more closely and behave more helpfully.
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