To lure young talent, banks mimic tech workspaces

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To lure young talent, banks mimic tech workspaces
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That start-up feeling: Banks strive for a start-up vibe to woo fresh talent WorldAtWork via StineBuch

COPENHAGEN - Tattooed models in mustard robes replaced the usual gray-suited bankers at Nordea Bank’s Copenhagen headquarters recently, as the Danish bank strutted out its latest attempt to woo young talent.

“Banks today are not really banks like they were years ago,” Danske Bank’s head of real estate, Christian Ronn Osteraas, said in an interview. “Banks are more and more IT companies, so the fact that we compete for the same talents also means that we have to offer the same or better physical benefits and services.”

Chief executives see attracting and retaining talent as their No. 1 challenge, according to data from ISS World, a Danish provider of facilities management, security, catering and other support services to companies globally.THAT START-UP FEELING At Danske Bank in Vilnius, Lithuania’s capital where it has 700 IT employees, you can nap in a booth in ‘The Library’ relaxation area or challenge colleagues at ping pong or PlayStation in another room.

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