Thanks in part to ‘The Queen’s Gambit’, celebrities and TikTokkers are on the board
My love of chess has been reignited since my five-year-old son started learning it at school. Though we’d fiddled with the board before, his imagination was piqued when he began playing with school friends.
“December and January have been terrifyingly huge, in terms of chess analytics,” says chess master Levy Rozman, who streams his games on Twitch and YouTube. “It’s taking the growth of basically the entire past year, and getting it in a month.” Ultimately this huge love for chess will leave us stronger, and I’m excited about how many people are enjoying the world’s greatest gameBut what set the pawn rolling last November, as it were, was a Louis Vuitton advert which showed soccer stars Cristiano Ronaldo and Lionel Messi playing against each other.
Chess is hot. And Chess.com is reaping the rewards. Its daily users in 2020 started in March at 1.3-million, more than doubling to 3-million that November. It’s triple that now, says the site’s chief technology officer, Josh Levine.
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