Karl Stefanovic’s return to Today hasn’t delivered the ratings Nine had hoped, with the show slumping to a new low.
s second day in a row under 200,000 viewers, and are far lower than last year’s total average with Deborah Knight and Georgie Gardner.hosting chair in January, a little more than 12 months after being booted amid a ratings slump.Media analyst Steve Allen said it was no surprise that“The majority of the breakfast audience is female, and they were the ones that reacted greatly against Stefanovic’s various missteps in 2018,” he told news.com.au.
“They certainly wouldn’t win again. The next time they make a major change is when Armytage or Kochie don’t renew their contract or leave“Plus, when you’ve got an expensive star on contract like Stefanovic, you’d much rather use that person than get rid of them.”’s best national audience with Stefanovic in the chair was 475,000, which it hit in 2016, with 315,000 of those residing in the key five-city metropolitan viewers bracket.
It was in that year, with Stefanovic and Lisa Wilkinson hosting, that the show came close to rivallingBut in the three years since, including while he was still front and centre, viewers have steadily abandonedWhen Stefanovic was dumped in December last year, it was on the back of months of negative publicity over his personal life, which executives viewed as a key cause of the ratings slump.
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