So TomBrady's latest racket ... is actually a pickleball paddle. The Super Bowl champ joins LeBron James, Kim Clijsters, Brené Brown & Gary Vee in investing in MajorLeaguePB. The sports craze also coming to NYC restaurants, and possibly the Olympics.
Super Bowl champion Tom Brady and International Tennis Hall of Famer Kim Clijsters are the latest all-star athletes getting in on the pickleball craze. They are part of an ownership group led by Knighthead Capital Management that has purchased an expansion team for the 2023 Major League Pickleball season.“Of course, I’m excited at the investment opportunity,” said Clijsters in a statement.
And that’s just the start: Desai and her co-founder Mary Cannon have plans to open as many as four more New York City facilities within the next two years, and are considering locations elsewhere in the Northeast. In the meanwhile, they are setting up a temporary playing facility at New York’s $25 billion Hudson Yards megadevelopment during October.
Jason Stein, managing partner of SC Holdings, an investment firm that is joining James as part of the team ownership, summed up the pickleball phenomenon thusly: “People are obsessed with the game.” The growth of the sport has created other business opportunities. Indeed, the rise of pickleball facilities that feature a dining component — and there are several concepts throughout the country — can be seen partly as a response to the fact that public courts are now often overly crowded, and players can face long waits.Chicken N Pickle is one of the biggest pickleball concepts to launch yet. As its name implies, it combines pickleball courts with a restaurant that specializes in chicken .
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